“Whoever is interested in the material interweaving of concepts as well as in their slow metamorphosis from an uncertain thing – a source of misunderstandings, approximations and clumsy identifications – to a structuring concept of the human and social sciences will find in William Pietz's book not only a rigorously documented history of the term, but also, on the heuristic level, a basis for pursuing the many paths made available to our disciplines attached to the knowledge of the human being in society.”

Anne Lafont | History of European Ideas

"A remarkable contribution to the anthropological, ethnographical and political literature."

Contemporary Political Theory

“Pietz’s dazzling investigation of the fetish as an enigma of power—a material artifact and a source of spiritual authority at once—binds together colonial history, merchant capital, anthropological inquiry, and group psychology. His prescient framing of the concept as establishing social value and debt is indispensable reading in our era of disaster capitalism and commodity terrorism.”

David L. Eng, University of Pennsylvania

“Assembling Pietz’s early programmatic texts and later, lesser-known ones, this book discloses the momentum and trajectory of a body of work that changed how we think about the fetish concept and so much more. As the excellent introductory essays make clear, this influence is at once profound and enigmatic, a function of the elusive phenomenon called ‘fetishism’ and of Pietz’s rigorous thinking. The book is a gift—mandatory reading for every critical thinker of the contemporary and its histories.”

Rosalind C. Morris, Columbia University

“In this groundbreaking work of interdisciplinary scholarship, Pietz provides an illuminating genealogy of fetishism, one that is also a fascinating theory of persistent misrecognition—of others and ourselves. Here, at last, the celebrated deployments of the fetish by Hume, Kant, Hegel, Marx, and Freud are put into philosophical and historical context. Fetishism was an essential ideologeme in the European colonializing of the world; this book is an essential tool in its conceptual decolonizing.”

Hal Foster, Princeton University