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CASE 2.1 Brenna Schneider at 99Degrees

This case descibes the journey of a social entrepreneur as she establishes a new venture in the garment manufacturing business. It explores how she chose to become an entrepreneur, how she utilized her ecosystem to establish her venture and the choices and challenges she faced creating and financing a new venture. At the end she is faced with strategic decisions about how to grow the venture and its impact. This case provides an excellent illustration of the challenges faced by early stage entrepreneurs, as well as the value of using a hypothesis driven approach to evolving a new venture.

The Heller Social Impact Case Collection is available for purchase here.
Instructors may request the Teaching Notes for the book.


13 pages | 8.5 x 11 | © 2024

Economics and Business: Business--Business Economics and Management Studies

Education: Higher Education


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Table of Contents

SECTION 2. SOCIAL IMPACT ENTREPRENEURSHIP CASES
CASE 2.1 Brenna Schneider at 99Degrees
Carole Carlson and Rachael Weiker
Industry/Sector: Manufacturing
Contributors
Contents

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